Project Furrr

Business Overview

A growing collection of pet care businesses specializing in grooming, daycare, and boarding services. The group began by acquiring a regional grooming chain, followed by an additional grooming salon to expand reach, and most recently added a large boarding and daycare facility. Together, these acquisitions form a full-service pet care group serving tens of thousands of clients across Ontario, combining recurring service revenue, customer loyalty, and real estate-backed operations within a stable and growing market.

Furrr IV — Grooming Salon Expansion (Coming Soon)

Overview: The newest addition is a high-performing grooming studio known for its exceptionally skilled groomers, each with over a decade of experience, supported by a deeply loyal repeat customer base and a strong local brand presence.

Scale: Adds an additional location to the platform along with enhanced operational expertise from senior groomers who elevate service quality and training standards.

Strategic Focus: Integrate into existing shared systems for scheduling, pricing, marketing, and customer retention, while leveraging stylist expertise to improve training and consistency across all salons.

Impact: Expands the group’s footprint further across the Greater Toronto Area, strengthens service capacity, and deepens the platform’s talent base through partnerships with highly experienced grooming professionals.

Furrr III — Boarding & Daycare Facility (2025)

Overview: The most recent investment involved acquiring a boarding and daycare business on a multi-acre property in Toronto, featuring one of the largest privately owned outdoor dog parks in the region and a grandfathered kennel license.

Scale: Capable of serving over 2,000 pets annually, supported by a professional care team and a loyal local client base.

Strategic Focus: Expand the facility with an on-site grooming salon and introduce bundled memberships that combine grooming, boarding, and daycare services.

Impact: Marks the platform’s entry into the high-demand lodging segment, introducing real estate ownership and establishing a foundation for future regional rollouts.

Furrr II — Additional Grooming Expansion (2024)

Overview: The second investment added an independent grooming salon in a high-growth market to increase geographic coverage and operational scale.

Scale: Expanded total locations to six.

Strategic Focus: Integrated shared systems for scheduling, marketing, and accounting, while launching new digital marketing and retention programs.

Impact: Demonstrated successful integration under unified operations and validated the acquisition strategy across smaller owner-operated grooming businesses.

Furrr I — Grooming Chain Acquisition (2023)

Overview: The initial acquisition established the group’s foundation through the purchase of a multi-location grooming company offering full-service grooming, self-wash stations, and retail accessories.

Scale: Operated five locations and served 12,000 clients at acquisition.

Strategic Focus: Implemented centralized booking, pricing, and training systems to improve efficiency and brand consistency.

Impact: Created a recurring revenue base, scalable processes, and a strong local brand identity — forming the operational backbone for future acquisitions.

Growth Strategy

Service Integration: Bundle grooming, daycare, and boarding services to maximize customer retention and lifetime value.

Brand Expansion: Develop a unified brand identity across all business lines to build regional recognition and consumer trust.

Operational Efficiency: Leverage shared systems for HR, accounting, and marketing to reduce overhead and improve scalability.

Acquisition Pipeline: Target additional profitable grooming and boarding businesses across Ontario for bolt-on acquisitions.

Real Estate Ownership: Continue pursuing properties with kennel licenses to secure long-term operational stability and asset appreciation.

Investment Overview

This opportunity represents participation in a multi-vertical pet care group, combining grooming, daycare, and boarding operations under one integrated structure. The investment targets a base case IRR of around 30%, driven by synergistic acquisitions, recurring revenue, and real estate-backed expansion.

To view the full Investment Memorandum and indicate interest, investors can set up an account on the PE Gate platform for access to detailed transaction information.